02 - Developing a personal brand - A personal mission statement

Blog #2 - Developing a personal brand - A personal mission statement



What's important to me? Design is all around us. I put that up on my website a few years ago. When I started learning about design in high school, I thought it was just posters, cd covers, and tshirts with an occasional logo in there. I was so wrong. I didn't want to pursue design because I thought it was just that. Then I realized there was more to the design space than what I thought. Design IS all around us. It's the sign on the street, the path that is marked, it's the buttons on your phone or the where the handle is on a door.
I needed to find what kind of design interested me so that I could be passionate about it. I was introduced to Index: Design to Improve Life early on in my college academics. After researching the company and working along side a team of their designers in Copenhagen, I realized there are so many factors to consider; economics, politics, creativity, human behavior... all of this that has a role in design. I found the same information when talking to Krukow, Gehl Architects, Playtype, and Yoke to name a few. All of which were in Copenhagen. What about in Denver? Could I bring the structure of human centered design to Denver? Could I make something as important, as life changing as these companies already are? I want to. 

I'm not saying I want to invent the next life straw, but I want to be part of the process and team that could create, develop and distribute it. I want to be part of something greater than myself. I want to make a difference in someone's life, make a revolutionary change to the world.

I don't have the entrepreneurial spirit some people have, I don't come up with life changing ideas, but I love taking an existing idea and developing it further, thinking 5 steps ahead. I enjoy problem solving.

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I was recently looking through professors and industry leaders in the UX realm of what everyone is up to and I came across Skye Sant. She graduated from the same program and came in to teach my class for a few weeks a few years ago.

Looking at her mission statement: Skye Sant, Executive Digital UX Product Design and Innovation: using tech to optimize human life.

That's it. That's the idea I'm going for... "using tech to optimize human life."

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Design is all around us, let me show you through the world of technology with my skills as a thinker to bring the best solution to the problem you have.

That's vague.... but I'm not writing this in stone so it will change and evolve, I'll figure it out.


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